Postgraduate Diploma in Conference Planning (PG Dip. Conf. Plan.) with PR, Marketing & Advertising modules via Online Distance Learning

Enrolment date: 28 April 2017

Benefiting from over 30 years’ experience, Fitzwilliam Institute’s Online Postgraduate Diploma in Conference Planning course features:

  • Comprehensive modules covering all aspects of conference planning: Conference Planning, The Conference Program, Conference Venues, Conferences Abroad, Media Events, Political Conferences, Keynote Speeches, Workshops and Seminars, Virtual Events and much more. In addition, Public Relations and Setting up a Consultancy Modules are included in this course.
  • Interactive course expert support, advice and guidance from leading industry professionals. Always ready to help and answer any questions you might have throughout the course, all of Fitzwilliam Institute’s course experts are top industry professionals with many years of successful experience. Upon completion of this online postgraduate diploma in conference planning course all of our students are industry-ready.
  • Real life conference planning briefs. Our Postgraduate Diploma in Conference Planning empowers participants with practical and specific skills that can be applied in real world situations. You will gain exposure to invaluable toolkits and prepare real life briefs, enabling you to develop your work portfolio. The course project is aimed at providing you with the confidence and ability to take on and create conference planning strategies and proposals for any organisation.
  • Flexible online learning. Fitzwilliam Institute’s Postgraduate Diploma in Conference Planning course can be completed in your own time, from the comfort of your own home, to suit your lifestyle. You will have full access to online resources and subject expert support for two calendar years. However, you can complete the course in as little as 1 year, by dedicating 6-8 hours of study per week.
  • Conference Planning Jobs, Networking and Volunteer Opportunities. Benefiting from over 30 years of industry experience, we are extremely well placed within the industry. Employers are always looking for Fitzwilliam Institute’s students and alumni. Fitzwilliam Institute’s website features a comprehensive jobs and volunteer opportunities section.

Event Management Planning

Types of Events, Special Events, Mega Events, Hallmark Events, Major Events, The Event Manager, Qualities of an Event Manager, Strategic Planning, SMART objectives, PEST & SWOT Analyses, Operational Planning, Plans, Organisational Structure, Systematic Planning, Implementation, Post-Event Analysis, Case Studies.

Event Coordination

Staging the Event, Key Suppliers, the Stage, the Venue, Factors to consider, Room Setup, Site Inspection Visits, Contracts and Cancellation Fees.

Conference Planning

Definition, Benefits, Features, the Budget, Types of Conferences, the Conference Planning Team.

The Conference Programme

Conference Topics and Timings, Speaker Acquisition, Where to find Speakers, the Briefing, the Conference Brochure, Design, Printing, Distribution.

Conference Venues

Suitability, Location, Availability, Size and Cost, Facilities, Configuration, Inspection.

Conferences Abroad

Why hold a Conference Abroad?, DMCs, Location, Legalities, Negotiation, Documentation, Health & Safety, Translators & Interpreters.

Media Events

Understanding the Objectives of the Press Conference, Defining the Target Audience that Should Attend, Planning Date and Time, Selecting and Booking Venue, Listing Logistics Requirements, Developing a Speaker and Presentation Plan, Reviewing Presentation Content with your Client, Timelines and Media/Press Invitations, Managing Confirmations.

Political Conferences

Definition, Planning, Agenda, Security.

Eco-Conferences

Definition, Benefits, Standards, Venues, Transport, Meeting Rooms, Supplies, Caterers, Recycling, PR.

Keynote Speeches, Workshops & Seminars

Definition, Types of Keynote Speakers, Importance of, Planning the Workshop, Seminar Planning.

Virtual Events

Definition, Why hold a Virtual Event?, Teleconferences, Service Options, the Meeting itself, Evaluation, Video Conferences, Service Options, Pros & Cons, Preparing the Venue, Evaluating, Web Conferencing, Definition, Pros & Cons, Different Options, Potential Difficulties.

Conference Evaluation

Closing Your Events, Administration, Evaluation of the Event, Methods of Evaluation.

Accommodation & Transport

Selecting the Right Location, Legalities, Destination Management Companies, Transport, Travelling by Air, Car or Road.

Conference Equipment

Types of equipment used at conferences.

Working With Suppliers

Supplier Selection, Researching Suppliers, Meeting with Suppliers, Considerations, Supplier Negotiation, Contracts, Supplier Relations, Contingency Plans.

Event Risk Management

Budgeting; Forecasting Expenditure; Compiling and Understanding Event Contracts; Managing Health and Safety; Event Risk Assessment; Copyright and Trademark Considerations; Event Ethical Practice. Public Liability and Insurance, Accident and Incident forms, Planning for Hot or Wet and Stormy Weather Conditions, Emergency Management Plan for Fire, Explosion, Dangerous Chemical Release, Medical Emergency, Bomb Threat, Robbery etc., Emergency Services Management, Fire Safety, Contingency Planning, Evacuation Plans and Training, Crisis Management Strategy, Media Management during a Crisis or Emergency, Management of Complaints.

Project Management

Project Management Defined, The Project and the Project Manager, the Role of the Project Manager, Successful Project Management, the Project Management Life Cycle, Formulating a Plan.

ProjectLibre Open Source Project Management Software

ProjectLibre is a free open source project management software application. It is designed to manage small to medium sized projects and contains all the tools necessary to manage various types of projects including extensive reporting facilities. ProjectLibre is also compatible with Microsoft Project making transfer of projects easy and straightforward.

Overview of the ProjectLibre Environment

Introduction to ProjectLibre; Downloading & Installing the Application. The ProjectLibre screen environment: Gantt Charts, Using Network Diagrams, the Resources View, the Work Breakdown Structure Chart, the Resources Breakdown Structure Chart, the Reports Screen, the Task Usage Detail Screen, the Resource Usage Detail Screen, the Histogram Screen.

Setting up and Managing a Project

Setting up a New Project; Creating Sub Tasks, Setting Task Durations, Setting Task Dependencies, Modifying a Task, Adding Notes to a Task, Adding Resources to your Project. Work and Material Resource Types, Assigning & Modifying a Resource, Assigning Costs to a Resource, Adding Notes to a Resource. Inserting Milestones in a Project; Tracking your Project using Baselines, Creating Project Reports. Common Project Management Terms, Resources and References.

Advertising

Definitions, Historical Development, the Advertising Industry and Professional Bodies, Codes of Practice, Advertising Agencies, Selecting an Agency and working with it, Advertising Campaign Planning and Management, Advertising Media. Types of Advertisements - Magazines, Newspapers, Posters, Billboards, Ambient Advertising. The Relationship between Advertising and Public Relations.

Marketing Event Principles

Needs and Motivations of Event Customers, The Market Research Process, Effectively Collect and Analyse Market Data, Reporting the findings to the Team and Client, Elements of the Marketing Mix (Product, Price, Promotion and Place), The Pricing Process and How to Establish a Pricing Plan for your Market, Target Marketing Channels, Promote and Develop a Website and Direct Marketing Strategy.

Marketing the Event

Planning the Event Proposal Strategy with Your Target Market in Mind, Preparing the Event Proposal, Sourcing and Sending Invitations, Budgeting and Buying Advertising, Publicising the Event, Organising Contests and Pre Event Campaigns, Merchandising, Packaging and Sales Promotion, Formulating a Public Relations Strategy, Conducting Market Research, Methods of Measuring Marketing Activity.

Social Media Marketing

Introduction to Social Media and Social Networking, How Social Media is transforming the way we do Business, Facebook, Twitter, YouTube.

Public Relations

Review the Place for PR in Business Today, Review PR's Relationship with other Functions/Professions including Event Management, Marketing, etc. Professionalism and industry bodies. Sponsorship and Community Relations, Definitions and Historical Development of the Sponsorship Market, Why Organisations engage in Sponsorship, Using Sponsorship to Target Particular Publics.

The Social Media Landscape

Blogs, Microblogs, Chatrooms, Delicious, Email, Flickr, Twitter, Instant messaging, Message Boards, Mobile Internet , New Media Releases, Online Conferencing, Online Surveys, Pay per click, Podcasts, RSS, Search Engines, SEO, Social Networking Service Sites, Video Sharing, Virtual worlds, VoIP, Wiki and Widgets.

The Internet as a Media

Commercial Implications of the Internet, Social Interaction with the Internet, Web 2.0 and its Implications, Internet Convergence, the Network Effect, Internet Information Exchange, Internet Audience Size and Exposure, Internet Culture and Communication, Transparency and the Internet.

Online PR building blocks

Online Communications Platforms, Online Communication Channels, Online Communication Mediums, Interactivity and Application of Communication Channels, Policy, Optimisation, Monitoring and Evaluation of Online Communications Channels, Online Communications Channels Planning and Implementation.

Social Media and PR strategy

Local versus Global Communication, Landscaping Platforms, Channels and context, Online PR Organisational Analysis and Segmentation, Developing Online PR Strategies, Online PR Tactics and SEO considerations, Online PR Planning, Managing Online PR Risk and Opportunities.

Online Influences on present PR practices

Internet influence on News, Internet Journalists, Economics of Online News Production, Internet Critics and other influences, the PR Practitioner as an Online Publisher, Ethical Internet PR, Truthfulness and Duty of Care, Online Ethics, Debate, Guidelines and Best Practice. Monitoring and Evaluation of Social Media Discourse, Trends and Value. Policy Influences, corporate speak. Implications of Social Media for Corporate Social Responsibility.

Setting Up & Marketing Your Own Consultancy

The Business Plan, Legalities, Setting Up, the Marketing Strategy, Knowing Your Competitors, Promotional Tools.

Presentation Skills

The Importance of Preparation and Research, Understanding your Audience Before you Present, Speech Content (Subject Matter and Objectives), Speech Delivery and Variety, Discuss the Importance of Body Language, Eye Contact etc, Presentation Aids e.g. Visuals, etc. Management of Locations and Audiences, Presentation Structure.

Conference Planning Projects

The projects are an important part of the course. Each course participant is given 3 project briefs. Participants are asked at the end of the course to produce 3 Conference Proposals with their recommendations to the examiners. This gives participants the opportunity to use the knowledge they have obtained during the course in a focused way and develops proposal-writing and creative skills.

EVENT MANAGEMENT COURSES: METHODS OF LEARNING

Online Lecture Modules, Subject Expert Feedback Sessions after each Module, practical case studies, end of module assignments. etc.

EVENT MANAGEMENT COURSES: SUBJECT EXPERTS

Fitzwilliam Institute Group maintains a panel of qualified subject experts.

EVENT MANAGEMENT COURSES: WHO SHOULD APPLY

Anyone working in Event Management in a senior or support position or those who wish to make a career change to Event Management. The course will also benefit anyone, such as a P.A., who has Coonference Planning as part of their job specification.

EVENT MANAGEMENT COURSES: QUALIFICATIONS

Successful candidates qualify for the Postgraduate Diploma in Conference Planning. The Postgraduate Diploma is awarded at Distinction, Credit or Pass level. This course is independently certified by the Institute of Commerical Management and is industry and internationally recognised in over 140 different countries worldwide.

On successful completion of this course you will receive a Postgraduate level qualification that is certified and awarded by the ICM (Institute of Commercial Management).

The Institute of Commercial Management was founded in 1979 and is one of the leading Professional Examination and Certification Bodies in the world today. Fitzwilliam Institute have developed and provided practical skills training courses in liaison with the Institute of Commercial Management qualifications and certifications framework for over 25 years. The Institute of Commercial Management certifications and continual professional development training awards are recognised throughout Europe, the USA, Canada, Australia, South Africa and Asia in a total of 140 countries, by leading industries, bodies and professions.

next start date: 28th April 2017

Duration: You will have full access to online resources and subject expert support for two calendar years. However, you can complete the course in as little as 1 year, by dedicating 6-8 hours of study per week.

Course Fees: 1995.00 EUR

To secure your place on the course the full fee is required. All fees must be paid in full before the course begins. Please note, the full course fees are inclusive of all course materials and certification costs.

Enrolment intake is strictly limited on this course. Early application is advised. Places are allocated on a first come first served basis.

Fitzwilliam Institute closes on Bank Holidays and for a number of days at Christmas and New Year. Fitzwilliam Institute reserves the right to postpone, cancel or alter courses without notice or to change any of the details in this brochure. Fees are not refundable unless the course is cancelled by Fitzwilliam Institute. Distance Learning courses are provided by Fitzwilliam Institute BGLS Ltd.

Year on year, we have the pleasure of training students from top Ireland and international companies. See where our most recent students come from and find out what they have to say.