16 November

The Top Digital Marketing Trends Of 2018

As 2017 enters its final phase, it's the perfect time to look ahead and predict the Digital Marketing trends of 2018. There are a clear number of industry trends that have exploded onto the scene this year - trends that are bound to flourish further into 2018. These Digital Marketing trends of 2018 could be divided into three key prediction categories: Social Media, Sales and SEO.…

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21 September
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10 Tips to Help Make Existing Customers Love Your Brand Even More

The urge to market to new customers is strong, yet there are compelling reasons to avoid forgetting about existing customers, who can be a source of continuous revenue. Having a marketing plan that engages existing customers can activate an audience already aware of the value you provide. Promotional strategies to re-engage and energize existing customers should live in parallel with those intended to attract new customers.…

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5 September
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Irish Construction output predicted to grow by 20% in 2017

According to the AECOM Annual Review 2017 of the Construction Industry, Ireland’s construction industry grew by 15 percent in 2016, and they expect it to grow 20 percent in value of output in 2017 John O’Regan, AECOM’s Head of Programme, Cost and Consultancy, Island of Ireland says that Ireland needs significant infrastructure and residential spend if it is to sustain economic growth.    According to the…

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8 August
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Meet Emma Walker: One of the “Up and Coming Under 30: the industry’s future leaders”

Account Director with Wachsman PR and Director of Wachsman PR’s Dublin office, Fitzwilliam Institute's graduate Emma Walker is one of Ireland's youngest  PR leaders. Originally from Ireland, Emma started her career as a Junior Account Executive with Dublin-based agency DHR Communications working on PR campaigns for multiple state organizations in the technology, tourism and not-for-profit sectors. At DHR, Emma secured clients national coverage in television, radio,…

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2 August

Brexit sees more than a dozen financial services firms enter Ireland

With 15 of the world’s top banks now operating in Ireland, Brexit could turn out to be an Irish blessing, rather than a curse. The Brexit vote, and subsequent signing of Article 50 by the reigning government in the UK, will have knock-on effects for every single industry, given the interconnected world of trade. The fastest-moving of these, it seems, is financial services. Several major banks…

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1 August
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West Cork fintech firm Global Shares creates 80 jobs in new expansion

Fintech firm Global Shares is planning a global expansion across its 10 offices, bringing staff numbers to more than 200. Following significant growth, Global Shares has announced that it plans to hire 80 staff in a major expansion at its offices in Clonakilty, Cork city, Dublin, London, Edinburgh, Portugal, Germany, New Jersey, California and Hong Kong. A spokesperson for the fintech software firm – which is…

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31 July
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Twitter is testing a subscription-style ad program. See how much it costs

For a monthly fee, Twitter would promote up to 10 tweets a day in addition to running month-long Promoted Account ads. With its ad revenue in decline, Twitter needs to explore ways to boost its business. And it really is. Twitter is testing a subscription-style ad program that would have businesses pay $99 a month for their accounts and some of their tweets to be automatically…

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27 July
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Cork’s digital economy is worth €1bn and could generate 15,000 jobs

The former chief digital officer of Brisbane, Kieran O’Hea, says Cork’s digital economy needs to be appreciated and understood. Cork’s digital economy is estimated to be worth in the region of €1bn, surpassing its €850m tourism economy. That’s the view of Kieran O’Hea, former chief digital officer of the Australian city of Brisbane. O’Hea has established Digital Cork, a new effort to see a digital economy…

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29 June
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Postgrad insights: What are prospective postgraduates thinking?

A recent survey by Prospects UK analysed prospective postgraduates students' motivations, methods and pain points in 2017. From a total of 12,402 responses, results show that 29% of respondents are considering starting a postgraduate degree in the next 12 months. 76% of these are also considering a new job or career. See what respondents' main reasons for starting a postgraduate course are below: To gain a…

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14 June
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Over one million new Mobile Internet users added per day

A new Ericsson Mobility report foresees continued rapid growth of mobile connectivity as global mobile data traffic increases to eight times its current level by 2022. This traffic is the equivalent of: – The population of Spain streaming HD video 24 hours per day for a month – A single subscriber streaming HD video continuously for 3.55 million years – 31 billion hours of continuous HD…

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